What it is like
in the room.
Ally's Testimonial about coaching
Nina's Testimonial about coaching
Caroline's Testimonial about coaching
Fran's Testimonial about coaching
Ally's words of encouragement for coaching
Nina's words of encouragement for coaching
Caroline's words of encouragement for coaching
Fran's words of encouragement for coaching
Building the future
is a lonely business.
Who is in the room
Founders at your altitude, not an audience. Every play in the room has been run by someone at your stage, with the numbers and the scars attached. Nobody performs. The room is small enough that you cannot hide in it, which is the point. You will be the least experienced person in the room on something, and the most experienced on something else. Both are why it works.
What happens
You bring the real numbers and the decision you have been circling for a month. High pressure founder nervous system regulation training, so your biochemistry and your neuroscience are in alignment with your high performance game. One story and one link that move an investor, a client and a high performer, because all three are buying the same thing. A brand and culture that recruits for you, so top-tier talent come to you before the role is posted.
What you leave with
The decision made, with your next moves, an owner on each and a date. The reason the first move is first, so you can defend it to your board or to yourself at two in the morning. The one thing to stop doing, which is usually worth more than anything you start. A way to build ARR and LTV out of the accounts you already have, instead of chasing strangers every month.
Start free.
Go further when you want to.
Hot Seat Speed Coaching (Trial)
Free
Every week there is a live coaching call. The first 30 to 40 minutes are open. Anyone can join that part, no payment, no membership.
Sessions are recorded and may be published.
Courageous Conversations Coaching for Founders & Talent
USD $29/mo
Usually USD $99. Beta price, locked for life.
- Every week, a live coaching call. Bring the thing that is stuck.
- The first 30 to 40 minutes are open to everyone. Members then move to a private room for 90 minutes of hot seat coaching.
- You get the chair. Not a lecture, not a replay.
- Come in with a mess. Leave with a next step you can take that afternoon.
- No application, no prep. Turn up and raise your hand.
- Founders and talent in one room, because someone in that room has already solved the thing you are stuck on.
Talent to Leader Promotion Fast Track Mastermind
USD $499/mo
Usually USD $999. Beta price, locked for life.
- A small room of high performers on the same climb, so that you can encourage each other while you level up.
- High performance talent nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
- Find out what your manager needs to see before they can say yes, then practice showing exactly that.
- Scripts for asking, for the pushback, and for the number, rehearsed until they sound like you on your best day.
- Practice the conversation with us first, live, so that you are ready with both your words and your nervous system on the day it is go time.
- A reputation inside your company that speaks before you do, so the people deciding already know what you bring.
- Month to month. Take it for the stretch where it matters, stop when it does not.
Founder-to-CEO Breakthrough & Growth Mastermind
USD $999/mo
Usually USD $1,999. Beta price, locked for life.
- Building the future can be a lonely business. This is the room where you stop carrying it alone.
- High pressure founder nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
- A brand and culture that recruits for you, so top-tier talent come to you before the role is posted.
- One story and one link that move an investor, a client and a high performer, because all three are buying the same thing.
- Win the small client and the enterprise buyer with the same story told at two altitudes.
- Build ARR and LTV out of the accounts you already have, instead of chasing strangers every month.
- Every play in the room has been run by a founder at your stage, with the numbers and the scars. Not theory.
- Bring the real numbers, make the decision you have been circling for a month, and leave with your next moves, an owner on each and a date.
See if you qualify.
Sheldon reads every one of these himself. The questions are here so he can tell what you are actually carrying and whether this room is the right one for it. If it is not, he will say so and point you at the one that is.
Sheldon reads every application personally. You will hear back by email.
Coaching videos
to unlock your mind.
